MOSO
Visual Identity
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Event Construction
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2024
Introduction
MOSO Structures builds modular bamboo constructions for events and public space. I created a visual identity that brings structure, clarity and warmth, reflecting bamboo’s dual nature as both engineered and organic.
About
The concept is rooted in the structure of bamboo itself: a hidden network of connections that supports fast, visible growth. That idea shaped the entire system, from technical line drawings repurposed as graphic elements to the naming of key structures like the Arch, Base and Grid. The result is a modular and tactile identity that pairs strict layouts with natural colours, understated photography and a green that feels both accessible and elevated.
