Klub Lokal
Brand Identity
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Event & Festival
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2025
Introduction
Klub Lokal is a city festival that flows from sunlight till sunset. A laid-back celebration of music, movement and togetherness in the heart of Roeselare. Brought to life by Roslar Collective.
About
The concept centres on the organic transition from day to night, a warm summer flow that shapes the entire identity. At its core is a custom-built motion tool that generates endless gradient animations from a fixed colour palette and consistent rhythm. These flowing visuals act as animated backdrops, overlays and layered compositions, while their shapes are reused as tactile print graphics. Supporting type animations flow in and out with the same softness and ease. The logo adds a playful touch. Its first letter transforms into a dancing figure, inspired by Matisse’s La Danse.
