Greentale
Brand Refresh
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Food & Beverage
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2023
Introduction
Greentale makes ready-to-drink cocktails, but unlike most, they’re made with fermented lime juice, not pre-mixed alcohol. That difference became the starting point for a new packaging concept and a sharper visual direction.
About
What began as a request to redesign their bottle evolved into a focused brand refresh and ultimately led to a switch from bottles to cans. I reworked the logo, typography and colour palette, and introduced a visual concept that captures the essence of each cocktail through custom textures. These textures were derived from the drink’s key ingredient, then digitally refined into graphic illustrations that give each label its own identity while keeping the range visually coherent. The result is a cohesive and characterful identity with a strong visual hook and clear product distinction.
