Bar Del Sol
Brand Identity
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Hospitality
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2023
Introduction
Bar Del Sol is a tucked-away sunspot in the heart of Leuven. A restaurant and bar shaped around southern ease and unhurried living. I developed a full brand identity rooted in that atmosphere, from strategic direction to visual language and tone of voice.
About
The concept of effortless warmth comes to life through organic shapes, custom typography and flexible graphic elements. I also created a series of hand-drawn illustrations with loose, imperfect lines. As if someone had doodled them on a napkin while waiting for wine. Together, these elements build a brand that feels calm, generous and gently sun-soaked. A brand that doesn’t push, but gently draws you in, much like the place itself.